Have you ever wondered how a magician saws a woman in half? Or makes coins materialize out of thin air? Or reads your mind? Magic tricks work because humans have a hardwired process of attention and awareness that is hackable. A good magician uses your mind's intrinsic properties against you in a form of mental jujitsu, to fool you every time, even when you know full well that ...(展开全部)

Have you ever wondered how a magician saws a woman in half? Or makes coins materialize out of thin air? Or reads your mind? Magic tricks work because humans have a hardwired process of attention and awareness that is hackable. A good magician uses your mind's intrinsic properties against you in a form of mental jujitsu, to fool you every time, even when you know full well that ...(展开全部)

Have you ever wondered how a magician saws a woman in half? Or makes coins materialize out of thin air? Or reads your mind? Magic tricks work because humans have a hardwired process of attention and awareness that is hackable. A good magician uses your mind's intrinsic properties against you in a form of mental jujitsu, to fool you every time, even when you know full well that ...(展开全部)

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others―from the classroom to the boardroom to social media. But how skilled are we at...(展开全部)

'Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others - and what we can do about it' Adam Grant, New York Times bestselling author of Originals and Give and Take . 'The Influential Mind will make you gasp with surprise - and laugh ...(展开全部)

A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others—from the classroom to the boardroom to social media. But how skilled are we at...(展开全部)

Nearly everyone sw ears—whether it’s over a few too many drinks, in reaction to a stubbed toe, or in flagrante delicto. And yet, we sit idly by as words are banned from television and censored in books. We insist that people excise profanity from their vocabularies and we punish children for yelling the very same dirty words that we’ll mutter in relief seconds after they fall a...(展开全部)

Neuroscientists once believed your brain was essentially "locked down" by adulthood. No new cells. No major changes. If you grew up depressed, angry, sad, aggressive, or nasty, you'd be that way for life. And, as you grew older, there'd be nowhere to go but down, as disease, age, or injury wiped out precious, irreplaceable brain cells. But over the past five, ten, twenty years,...(展开全部)

Authoritative, applied, and accessible Written by world-renowned researchers, including Michael Gazzaniga, Cognitive Neuroscience remains the gold standard in its field, showcasing the latest discoveries and clinical applications. In its new Fifth Edition, updated material is woven into the narrative of each chapter and featured in new Hot Science and Lessons from the Clinic se...(展开全部)

本书的三位作者都是国际认知神经科学界的著名人物，其中Gazzaniga教授是认知神经科学的重要创始人之一，他曾经是诺贝尔生理学奖得主Roger W. Sperry的学生和同事。Gazzaniga教授除了编撰这本教科书之外，还主编一套大型的《认知神经科学》文集，由麻省理工学院出版社出版，2009年已经出版了第四版。 译者简介：周晓林　教授，北京大学脑科学与认知科学中心主任、心理学系主任，国务院学位委员会心理学评议组成员，中国心理学会普通心理与实验心理分会会长，东南大学、中山大学等学校兼职教授。1992年获得英国剑桥大学博士学位，1999年回国工作；2001年获得中共中央组织部、人事部和中国科学技术协会颁发的“中国青年科技奖”, 2004年获得教育部颁发的“高等学校自然科学奖”一等奖；2008年所指导博士生获得“全国百篇优秀博士论文奖”。周晓林教授是多家...(展开全部)